Trying to come up with “outside-the-box” ways to promote your business? Try Public Relations! San Diego CLCA offers discounted PR services to members to promote their Beautification Award.
Do you know what PR is and how to use it to positively position your company in the media and therefore attract potential customers?I will bet that at least one of your competitors does!
Winning a Beautification Award, a designation that says you stand out in the industry, is the perfect way to promote your business to the media and win over those potential customers. With your win from the CLCA San Diego Chapter’s Beautification Awards, now is your chance to capture that PR and advertising opportunity that could give your business a real boost.
In fact, nearly every mention of companies in newspapers and magazines is a direct result of publicity efforts (i.e. Public Relations efforts). Winning a Beautification Award is something you can boast about to the media, which in turn will publish news about your company. Being quoted or featured in an article including showcase photos of your work speaks volumes to readers (your potential customers) about your expertise and credibility. Hiring a PR consultant can do that for you and show you ways to extend the shelf life of that article beyond today’s newspaper or this month’s magazine.
As a benefit to our members, The San Diego CLCA chapter will be offering discounted PR services to promote your Beautification Award through Conrad Public Relations, the same PR firm that manages PR for our chapter. Conrad PR has a keen knowledge of how the industry works, what kinds of publications are best to appear in to appeal to your target audience and more importantly, they have relationships with the movers and shakers in the media. There will be a 20% discount on all PR Services when you mention that you are a CLCA San Diego Chapter member. Complete PR packages are available. Contact Amy Conrad at 619-312-151 or via email at firstname.lastname@example.org for a proposal.
Winning a Beautification Award is a great honor. It means that you have captured the eye of the CLCA organization and your experienced peers for the quality work you have achieved throughout the year. Now that you have received your award, take the opportunity to put your designation as a Beautification Award winner into your advertising, your promotional materials and reiterating it even when you deliver a quote for a new job. To sustain your business in today’s economy, you need to communicate prominent messages that will stand out and target your specific audience.